CONCEPT PROJECTA self-initiated concept for a fictional business, made to show how we work. Not a client engagement.

CONCEPT / UI/UX · WEBSITES

Wrenlog

Names, products and people in this project are invented. Any resemblance to a real business is a coincidence.

Discipline
UI/UX, websites
Scope
UI/UX & Prototyping + Landing Pages
Screens
3 flows and 1 launch page
Timeline
Would take 3–4 weeks (Product flow) plus 1 week (Single)
A phone frame showing a bird-logging screen with a species list, beside a browser frame showing the app launch page.

The brief we set ourselves

Wrenlog is a fictional pocket journal for birders and naturalists. The goal we set: log a sighting in under ten seconds with one thumb and no signal, then share it later. The brief assumes cold hands, bright sun and a tiny screen.

Three decisions

  1. DECISION / INTERFACE

    The first tap is the bird

    The log screen opens on a species list ranked by what you saw last time and what is common here. You pick, you are done.

  2. DECISION / STRUCTURE

    Offline first

    Every screen works without a signal. A small marker shows what has not been shared yet, with no alarm.

  3. DECISION / CONTENT

    A launch page with one goal

    The page asks for one thing: an email address for the first release. Everything else supports that.

What we would make

  • Three flows: log a sighting, review a day, share a list
  • A clickable prototype and a usability test plan
  • High-fidelity screens for phone
  • One focused launch page

What it would take

FRAME / MORE WORK

More concept work

Self-initiated concepts for fictional businesses.

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