Hearth & Hollow Bakery
A neighbourhood bakery site rebuilt around pre-orders.
Website Redesign + E-commerce Design
View case study: Hearth & Hollow BakeryLarkspur Ceramics
Names, products and people in this project are invented. Any resemblance to a real business is a coincidence.
- Discipline
- E-commerce, branding
- Scope
- E-commerce Design + Branding & Logo
- Pages or screens
- Shop of up to 50 products
- Timeline
- Would take 5–6 weeks (Launch) plus 3–4 weeks (Identity)
The brief we set ourselves
Larkspur is a fictional one-person pottery. Each piece is handmade, so each is unique and often a single item. She sells through a marketplace that treats every bowl like a commodity. The goal we set: a shop where each piece is shown as an individual object, and a mark and palette that look at home on a screen and on the bottom of a mug.
Three decisions
Every product page is a one-off
Pieces with a quantity of one are labelled as such. When it sells, the page says so and suggests similar work.
Size and weight come first
Buyers worry about scale. We would put dimensions and a hand-for-scale photograph before the story.
A mark that survives being stamped
The mark is a simple shape that works debossed in clay and at 16 pixels in a tab.
What we would make
- A shop with product, collection and cart templates
- Logo, one-colour and reversed versions, palette and type
- Packaging and social templates for the web kit
- A short guide for photographing and listing new pieces
What it would take
- Choose this package: E-commerce Design Launch
E-commerce Design · Launch
$5,500 · 5–6 weeks
- Choose this package: Branding & Logo Identity
Branding & Logo · Identity
$3,600 · 3–4 weeks
More concept work
Self-initiated concepts for fictional businesses.
Tannery Row Physio
A clinic site that answers the first questions first.
Website Design + Website Redesign
View case study: Tannery Row Physio
Wrenlog
A field journal prototyped for cold hands and no signal.
UI/UX & Prototyping + Landing Pages
View case study: Wrenlog
Showing 1–2 of 3
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